The BetLion Affiliate Program is open to anyone who can bring in betting traffic, including sports bloggers, people who own prediction pages, influencers on X/TikTok/Instagram, Telegram tipsters, Facebook group owners, and even small publishers who blog about football odds.
Your job is easy: send players to BetLion. You get a commission when players sign up and start betting.
BetLion is a mobile-first sportsbook brand available in African countries such as Kenya and Zambia. This is important because it is easier to get people to sign up if the brand is already well-known in the area.
Main Reasons to Sign Up
This is why Kenyan affiliates are interested in BetLion:
- Share of money, not small change
You don’t get a one-time reward. You get a cut of what the players you refer to BetLion bring in. As long as those players keep playing, you’ll keep getting paid. - Dashboard for tracking in real time
You can see clicks, sign-ups, first deposits, net revenue, and your commission in the affiliate panel. You can see exactly which post or link made you money. - Payments every month
You can receive your commissions monthly through supported payment methods. BetLion pays via bank transfer and mobile money (such as M-Pesa and Airtel Money in East Africa), which is easy for affiliates in Kenya and Zambia. The minimum payout is usually between $100 and the equivalent amount in KES. - Support and agreement
You don’t have to be by yourself. There is an affiliate team that looks over applications, answers questions about your traffic, and can explain your deal terms. You can reach them by email at affiliates@betlion.com.
How the Money Is Figured Out
Most betting affiliate programs pay with either “RevShare,” “CPA,” or a mix of the two. RevShare is recurring revenue. CPA means quick cash up front for each new client who deposits money.
BetLion mainly uses Revenue Share (RevShare) with levels, but they also offer CPA options depending on the deal they give you.
RevShare (Share of Revenue)
You get a cut of the Net Gaming Revenue (NGR) from all the players you send to the site.
NGR = Total bets – Winnings – Bonuses – Taxes.
In other words, if your traffic costs the house money, you get a cut.
BetLion’s RevShare structure has multiple levels.
As your performance improves, your commission rate goes up. This is what a typical structure looks like:
- 20% RevShare if your players make between $0 and $5,000 in NGR in a month
- 25% of the revenue share if they make $5,001 to $10,000
- 30% RevShare if they make between $10,001 and $20,000
- 35% of the revenue share if they make more than $20,001 in NGR
What this means for you:
- You’re still making money even if you only have a small but active following.
- Your percentage goes up if you’re scaling, which means you’re running football tips pages or doing match previews every day.
Working Example
- If you send 80 Kenyan punters to BetLion in a month, after winnings, bonuses, and other costs, those players bring in $8,000 in net gaming revenue.
- You are in the 25% tier if you have $8,000 in NGR.
- $8,000 × 25% = $2,000 for the month.
You can earn again next month if you keep the same players active. That’s why RevShare is appealing. With CPA, you are paid only once per player who deposits, whereas with RevShare, you earn more over time.
CPA
In some affiliate programs, “Cost Per Acquisition” (CPA) means receiving a set amount of money each time a new player you referred meets a requirement, such as signing up, making a deposit, and placing a qualifying bet. If you need quick cash flow and are good at securing large first-time deposits, CPA is a great fit. But it tends to stop after the first payout. BetLion does offer CPA-style deals, but only “depending on your setup.” In practice, the default published model is not usually used.
Most new affiliates begin with RevShare.
Joining the BetLion Affiliate Program
- Visit the BetLion Affiliates page
Find the BetLion Zambia or BetLion page in your area that provides information for affiliates or partners. - Click “Join Now” or “Apply” and fill in all the information about you, the media you have (site, Telegram, TikTok, Instagram, X, YouTube, Facebook group, etc.), and how you’ll promote responsible betting.
- Wait for approval
The BetLion affiliate team looks over applications by hand. Most of the time, turnaround is within a few business days. If they need more information about your audience’s quality, they may get in touch with you.
Get your tools ready.
You’ll get the following once it’s approved:
- Your special tracking links
- Your login for the affiliate dashboard
- Branded ads, banners, and offers (sometimes with localized deals for Kenya and Zambia)
Start advertising
You put your links in content like match previews, screenshots of bet slips, “Today’s Picks,” Telegram odds updates, IG Stories swipe-ups, WhatsApp broadcasts (for private tip groups), and so on.
Get paid
You can now see every bettor who joins and starts betting through your link. The dashboard will show you sign-ups, first deposits, turnover, and net revenue.
Transparency and Reporting
After you go live, the dashboard lets you keep an eye on:
- Clicks that were sent
- New people signing up
- People who are making their first deposit
- Net Gaming Revenue (NGR)
- Your pay
You also receive monthly performance reports by mail that show what you owe. This is important for Kenyan affiliates because it shows that you are valuable. If you ask for a higher percentage or hybrid/CPA terms later on, the first thing they’ll say is, “Show us your data.”
How and When to Pay
- Payment due date: usually the 15th of each month.
- Minimum payout amount: about $100 (or the same amount in Kenyan Shillings).
- Ways to get paid: bank transfer or mobile money.
In Kenya, this usually means you can use mobile money (M-Pesa or Airtel Money) to get paid in KES. MTN and Airtel Mobile Money are both available in Zambia.
This is a big plus. Most offshore sportsbooks only accept payments through Skrill/Neteller or cryptocurrency. You’re not stuck begging for an international wire because BetLion is set up for African payment rails.
Best Ways for Kenyan Affiliates
If you really want to win (not just sign up and forget), here’s what works in East African betting communities:
- Local football content wins
People are interested in the EPL, the Champions League, the AFCON qualifiers, the Harambee Stars, and the G.O.A.T. battles (Salah vs. Haaland vs. Saka). Push your link where that conversation is already happening. - Slip culture works, but be smart about it
People like to look at “yesterday’s winning slip.” Use that to show activity, not to make big promises about guaranteed wins. Making false claims can get you reported or banned, and it’s also risky legally. - Teach people how to bet responsibly
BetLion (and any other good bookmaker) needs affiliates to follow the rules and not promote gambling by minors or messages that promise quick riches. In the long run, responsible marketing gets you approved. - Keep an eye on what works
Use different tracking links (or sub-IDs) for each channel, like one for your blog, one for your Telegram channel, and one for your Instagram bio. Then you’ll know what really turns deposits into money. - Once you have proof, start negotiating
If you can show that you have a lot of first-time deposits and a healthy Net Gaming Revenue, you can ask your affiliate manager to raise your RevShare level or suggest a CPA+RevShare hybrid. This is what sportsbook affiliate programs all over the world do.
How to Get Help
If you have any questions or concerns (about a payment, a delay in approval, or a custom deal), please get in touch directly:
- Email: affiliates@betlion.com
- You can also get in touch through the contact form on the BetLion affiliate page.
Act like a pro. If you act like a partner instead of a spammer, affiliate teams are much more likely to raise your rate or put your payments at the top of their list.
Final Thoughts
The BetLion Affiliate Program is appealing to content creators in the Kenyan betting industry because:
- It’s specific to your area; you’re not trying to get people to visit a brand that no one here knows about.
- With the RevShare ladder (20% to 35%), you can increase your monthly income instead of starting over each month.
- Mobile money payouts answer the question “how do I get paid?” which keeps many minor affiliates from making money.
- You still have the power to choose your channels, style, and community.
The program is one of the most realistic ways to make money from your football content, odds tips, or betting forums in Kenya if you already run such sites.